The Client
Eternal Essence Oils is an online store that sells items that won’t break your wallet. Their fragrance oils are synthetically compounded from aroma chemicals; these scents are rich, complex, and long-lasting. You can personalize any of there products or add Eternal Essence Oil to spice up your current favorite fragrance.
The Challenge
EternalEssenceOils.com was a brand new website with no online presence. They just needed help growing their online presence and showing up in the right search results.
The Solution
We worked with the client to create a custom-built strategy aimed and driving qualified traffic to their site. We were able to determine what factors led to clicks and how to turn those clicks into conversions.
We found long tail keywords, most with low competition. We also added blog content. Adding blog posts help ranked for valuable keywords, which help get links. Content + authority links is the key.