On-Page SEO For E-Commerce | Increase click-through rate
What is On Page SEO Optimization ?
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO is still important, but simply jamming keywords into the titles and meta descriptions isn’t enough to rank high in search results.
Search engine algorithms are prioritizing relevance and engagement, so make sure your product page content is designed to send the right signal.
Create Unique Product Descriptions
A common problem that e-commerce stores often have is not having unique product descriptions. Many times product descriptions are copied from the manufacturer, so every e-commerce store that sells that product is using the same content.
You’ll want to make sure that you create unique product descriptions over time to avoid duplicate content on all product and category pages.
We recommend that each page should have a minimum of 1,000 words of content.
It’s a good idea to search for the term you want to rank for and check out what’s ranking in terms of content length and optimization. Google tells you what it wants!
A meta description is the short line of text that appears under the page title on the search results. It looks like this:
It helps visitors determine if they want to click through to view the content by giving them a brief preview/overview of the content on your page.
Besides including relevant keywords in the meta description of each product page, you can also add phrases such as “Free Shipping” or “Price Match Guarantee” to maximize the click-through rate (CTR.)
Higher CTR signals relevance to search engines and helps indirectly to increase organic rankings.
Use your meta description to compel users to click, and back that click up with a landing page that keeps them on-site.
Link Building For E-Commerce
According to Google, links and content are a the top two ranking factors. Without content, you can’t appear for diverse keywords on the search results. And without links, you can’t build trust, credibility, and referral traffic.
Organic search is one of the best ways to get in front of your ideal customers in a cost-effective way over the long-run.