Generating Sale Leads Online
There’s no one right way to generate sales leads online. Some businesses swear by using Facebook ads, while others have found more success with search engine optimization (SEO). Each business has a different target market and communication style. So your lead generation strategy should uniquely reflect those aspects of your business.
Luckily, there are countless different methods for generating those sales leads online. The list below includes different methods you might consider depending on your marketing budget.
The Obvious: You need a website
Having a website is essential and having a well website design and well optimize can help the right people find you, instead of you having to seek them out. Your website and/or landing page lie at the central hub for conducting an online business and is where most of the sales transactions will like take action.
Lead Generation with Search Engine Optimization (SEO)
SEO is ideal for generating leads particularly through organic web searches that potential costumers use every day. Good ranking in the search results means higher visibility for your website that can generate a lot of leads in the process.
To increase the effectiveness of your search engine marketing focus in using long-tail keyword phrases, which are highly targeted search terms typically consisting of three words or more.
Long-tail keyword phrases drive targeted traffic due to their specificity, and they’re less competitive than related, shorter search terms, which tend to be higher in volume and more competitive.
On the downside however, while some tweaks can make relatively quick impacts to your traffic numbers, most SEO tactics take more on the scale of weeks or months to implement and it’s a long while before significant changes are noticed.
That’s because search engine ranking algorithms are always changing and it’s hard to give them exactly what they want. What worked two years ago in terms of SEO doesn’t work quite as well today, and even less for the future.
It’s a long, slow, and work-demanding process that has to be done gradually in order to see results. It comes down to how aggressive you start your SEO campaign as well as how competitive your industry is.
That being said, it’s not a strategy that should be put on the back burner. SEO should be your primary focus. When done correctly, it can be the best bang-for-your-buck in terms of online marketing investment.
Online Lead Generation Through Pay Per Click (PPC) Advertising
One of the great things about PPC is it can be used for nearly every business: those selling products online via ecommerce, and those trying to drive leads. Pay Per Click is almost the exact opposite of SEO. It brings instant traffic in no time with very little work.
That being said, there’s a catch. Several actually.
First, if you turn off your campaigns, the traffic stops instantly.
And two pay per click advertising costs money, and how much depends on the keywords you bid on. It can cost any where from $0.25 cents to $15.00+ PER CLICK depending how competitive your niche is.
Now before you shy away from PPC because you’re more of the organic, free-marketing type guy, just know that PPC is a great strategy for acquiring new leads and customers for your business.
Major PPC networks like Google Adwords and Facebook Advertising also offers conversion tools of their own to help you track your lead generation efforts, whether it’s giving you the results you need or not.
They also offer to target specific demographics. With demographic targeting, you can reach customers who are likely to be within the demographic groups that you choose. Demographic groups that you can choose from include:
• Age (“18-24,” “25-34,” “35-44,” “45-54,” “55-64,” “65 or more,” and “Unknown”)
• Gender (“Female,” “Male,” and “Unknown”)
• Parental status (“Parent,” “Not a parent,” and “Unknown”)
• A specific County or city.
For example, if your business caters to a specific set of customers within a particular age range, gender, or parental status, you may want to target your ads to this audience because they’re more likely to be interested in your products or services. Similarly, you can use demographic targeting in combination with other targeting options like affinity audiences or in-market audiences to reach a more narrow customer base.
Pay Per Click (PPC) advertising is a very effective digital marketing tool for generating targeted leads that have a greater than average possibility for conversion.
Contrary to SEO, it allows you to get in front of prospective buyers right away instead of waiting weeks or months for increased rankings. It’s easy to split-test ads, and all the data provided gives you a ton of insight on your efforts, allowing you to scale or cut-back on your ad spend at a moment’s notice.
If done properly, PPC can lead to steady growth rather quickly. However, turn off the campaigns and the traffic is gone. Data is key to continue reaping the rewards of pay per click advertising.
I’ve been doing paid advertising for years now, and I see that not much has changed when it comes to buying quality traffic. The sad part is, Google AdWords and Facebook continue to increase in price year after year, but it is still worth using them, if you have the budget.
SEO continues to deliver the best Return on Investment (ROI) of any online lead generation. Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.